E-Commerce Archives

Driving Forward > Digital Marketing Blog

New Media An Important Place To Be Seen

by Harry Gold March 12, 2008

While many traditional media are seeing up to double digit losses over the past year, new media is rapidly growing and becoming influential on consumers. Consider the below study by BIGresearch Simultaneous Media, on purchase influence for electronics, a hot…

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E-Commerce

How Consumers Spend Time Online

by Harry Gold March 12, 2008

Source: Online Publishers Association, January 2008

E-Commerce

How Do Consumers Select Online Retail Sites?

by Harry Gold February 8, 2008

According to Nielsen, 60% of consumers say they like to stick with familiar sites, and they mostly purchase from the same site. 30-35% choose shopping sites based on general web surfing, search engines, or special offers. “This shows the importance…

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E-Commerce

Online Shopping up 40% in 2 Years

by Harry Gold February 8, 2008

According to the recent Nielsen Global Online Survey on online shopping habits, more than 85% of the world’s online population, amounting to 875 million consumers, has used the internet to make a purchase. Two years ago, according to this same…

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E-Commerce

Web 2.0

by Harry Gold February 7, 2008

According to a Scene7 study of companies that sell products or services online, “half of online businesses plan to add ‘Web 2.0’ online capabilities to their sites within the next six months, and over 93% intend to do so within…

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E-Commerce

Overdrive Interactive Wins Prestigious PROMO Interactive Marketing Award

by Andrew Abrahams March 23, 2007

Overdrive, a Boston-based full service search engine marketing and online media agency specializing in lead generation, brand building and customer acquisition, announced today that the Harley-Davidson Paid Search Campaign won top honors from PROMO’s 2007 Interactive Marketing Awards in the…

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