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Driving Forward > Digital Marketing Blog

Where Do Your Leads Come From? Attribution Models Paint a Clearer Picture for Online Marketers

by Melissa Bazillion March 31, 2011

Virgin Atlantic and Del Monte recently announced major changes in how they measure online media – from search to social to display. Last-click to conversion is not the end all and marketers are looking across channels for answers. Traditional metrics…

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Advertising

Sparking Conversions: 10 Easy Calls to Action

by Harry Gold June 14, 2010

It amazes me when I see advertising that does not have a call to action or, even worse, has an anemic one like “learn more.” Sure, it’s difficult to ensure that your banners and search ads have something appealing to…

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Delivery Timing of Communications Pivotal in any Email Marketing Campaign

by Andrew Abrahams December 30, 2009

According to a new research study put out by email delivery auditing and optimization firm Pivotal Veracity, the timing of delivery for communications in an email marketing campaign can be as, if not more, important than the actual relevancy and…

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E-Commerce

Retailers Planning Holiday Marketing Strategies

by Andrew Abrahams December 1, 2009

This holiday season, retailers are resorting to more traditional marketing tactics, such as paid search and e-mail marketing, to achieve company sales objectives. With the economy in a recession, it is important for retailers to successfully execute these strategies. Fifty-five…

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E-Mail and Social Media Marketing Popular Among Small Businesses

by Andrew Abrahams November 24, 2009

Almost 75% of small businesses have included increased expenditure on e-mail marketing as one of their New Year’s resolutions, according to a VerticalResponse survey. Following close behind, many smaller companies plan an increase in utilization of social media as an…

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E-Mails Need to Be Relevant to Consumers

by Andrew Abrahams November 23, 2009

Irrelevance is the number one reason consumers are unsubscribing to e-mail newsletters, according to a report by CMO Council and InfoPrint Solutions Company. Nine out of ten consumers have claimed to unsubscribe from e-mail newsletters that they could not relate…

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Coupons Increase E-Mail Open Rate

by Andrew Abrahams November 19, 2009

According to a recent eMarketer article “coupons are cool.” Though consumers have always sought out deals online, the recession has caused them to continue spendthrift ways. Studies by Experian have shown that consumers are more likely to open an e-mail…

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