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Where Have My Messages Gone?

by Andrew Abrahams August 7, 2009

E-mail marketing is considered one of the most valuable assets of any marketing organization, and for good reason. ROI is generally much higher compared to other forms of online marketing. Yet despite success in most opt-in email-marketing programs, a large…

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E-mail: Fastest Growing Direct Marketing Segment

by Andrew Abrahams August 5, 2009

According to Veronis Suhler Stevenson (VSS), in its annual Communications Industry Forecast, e-mail will continue to grow in double digits. More specifically, it is predicted that for the next five years, e-mail will grow at a 18.5% rate. They forecast…

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Spam Splosion!

by Harry Gold June 2, 2009

Everyone with an e-mail account knows what spam looks like. But where does it all come from, and where does it go? One thing is certain—there is a lot of it. According to MessageLabs, the percentage of worldwide e-mail traffic…

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Brand Mentions Preferred over Ads

by Harry Gold April 21, 2009

51% of Internet users are likely to take action after reading online ads. Pop-up ads are unpopular with users with only 13% likely to take action after viewing. Click on image to see full break out. To a degree, these…

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Advertising

Why Now Is Not a Good Time to Slash Your Marketing Research Budget

by Harry Gold April 1, 2009

According to eMarketer, increasing or maintaining search marketing is very important in these economical times. Click on the image below to see the 2009 breakout of change in online marketing spending. Below shows the different areas of market research spending…

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Boston Online Marketing Firm Overdrive Interactive Wins Best Of Show at 2009 Internet Advertising Competition (IAC) Awards for Innovative Email Marketing Campaign

by Andrew Abrahams March 26, 2009

Boston online marketing agency Overdrive Interactive has won the “Best of Show Email Message Campaign Award” at the 2009 Interactive Advertising Competition. The prestigious honor is awarded by the Web Marketing Association to honor excellence in online advertising, recognize the…

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Advertising

Email Increases Likelihood to Buy by 50%

by Harry Gold February 24, 2009

American consumers value companies who send them e-mails, according to an Epilson study. The study also showed more than half of respondents (67%) said they have purchased products in stores as a direct result of an e-mail received by that…

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