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Driving Forward > Digital Marketing Blog

The Secret to Great Content Marketing with Harry Gold

by Sarah Berns December 21, 2016

What kinds of content do people want to consume? Discover the four cornerstones of great content with Harry Gold, CEO of Overdrive Interactive. If you would like to leverage our digital marketing expertise for your content marketing, please…

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12 Ways to Avoid the Spam Folder

by Edwina De Abreu December 19, 2016

“Just 79 percent of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that the remainder—a full 21 percent—are diverted to spam folders or blocked…

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Branding

Mistakes Made by Businesses and Brands with Social Media

by Bob Cargill December 13, 2016

Social media reach and engagement rates have declined so drastically in the last year or two that paying to play is almost not an option anymore. But what about businesses and brands that can’t afford to advertise? These organizations can…

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Advertising

2017 CMOs Predictions Using AI, VR, and IoT for Marketing

by Jeff Selig December 9, 2016

Artificial Intelligence Creates New Marketing Categories Chris Golec, Founder & CEO, Demandbase In 2017, AI will allow marketers to create highly customized and personal ads in real-time specific to buyer’s interests using personas developed through social profiles (https://www.crystalknows.com) and their digital footprint….

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Advertising

The Importance of Developing Conversion-Based Personas

by Ty Velde November 22, 2016

Whenever we engage with a new client, one of the very first pieces of information we are presented with are their target audience personas. Typically, they constitute the varying characteristics of who it is we are looking to target via…

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Marketing

How to Increase Organic Traffic to Your Website

by Jeff Selig November 3, 2016

How to Apply SEO Best Practices To Your Content and Generate More Traffic to Your Site 1) Meta Data The meta title, URL and description are the three key ingredients for an optimized web page or blog post. Very effective…

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Marketing

Overdrive Interactive at the 2016 NEDMA Marketing Technology Summit

by Edwina De Abreu November 2, 2016

As usual, this summit did not fail to deliver an amazing lineup of speakers and impressive exhibits that helped marketers from all stripes stay up-to-date on the latest direct marketing tools and strategies. Overdrive was an event sponsor and exhibitor, and…

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Branding

10 Tips for Making a Boring Business Stand Out on Social Media

by Sarah Berns October 6, 2016

Okay, so you may think your business is boring…well don’t fret! You CAN use Social Media, and you CAN stand out among your competitors! Think about your employees. You are working with vibrant people, and you need to reflect their…

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