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Driving Forward > Digital Marketing Blog

10 Ways to Build a Social Media Audience

by Bob Cargill June 25, 2014

In direct marketing, it’s long been said that a bad offer to a good list will perform better than a good offer to a bad list. The point being that without a decent audience, you may as well forget about…

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Marketing

Gatorade Turns Up The Heat On LeBron’s Cramps During The NBA Finals

by Stefanie Malzone June 6, 2014

As a huge fan of the NBA and an even bigger fan of marketing, it was exciting for me to watch real-time social media cleverness unfold on Twitter during last night’s NBA Finals. As a resident of San Antonio, I…

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Marketing

3 Marketing Lessons from Mad Men

by Carolyn Berk May 23, 2014

Spoiler alert: The following contains several spoilers about the show, Mad Men. If you wish to remain unspoiled, don’t continue reading. On the surface, Mad Men is a show about the advertising industry in the 1960s. However, watch a few…

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Advertising

5 Tips for AdWords Gmail Sponsored Promotion (GSP) Campaigns

by Shane Kelly May 5, 2014

Learn about the new AdWords Gmail Sponsored Promotions campaigns, and get the top 5 tips to increasing engagement, fine-tuning targeting, and maximizing cost inefficiencies.

Branding

Overdrive Interactive’s New Twitter Design Guide for the April 2014 Redesign

by Jessie Burke April 28, 2014

On April 8, 2014, Twitter began to unroll a new design that became available to the general public on April 23, 2014. Overdrive has paid close attention to these changes, and is now releasing an updated Twitter Design Guide, written…

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