Overdrive Interactive Wins Big at 2014 IAC Awards
We’re pleased to announce that Overdrive Interactive has won eight Best of Industry Awards at the 2014 IAC Awards.
Driving Forward > Digital Marketing Blog
Social Media Recap: What Went Down in Social Last Week
3 Things Marketers Can Learn From Picking a March Madness Bracket
Overdrive Interactive’s Harry Gold & Bob Cargill Shine, Opening & Closing NEDMA’s 2014 Direct Marketing Innovations Symposium
Yesterday, March 13, 2014, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Technology Center (MTC) in Cambridge, MA. Each year, this event brings together direct marketers from a variety of industries…
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Social Media Recap: What Went Down in Social Last Week
Newsjacking the Oscars: Brands Who Won
Dissecting the DNA of the Digital Marketing Budget
So, where do the digital dollars go and how do they get budgeted? As recent research Gartner illustrates, while online display advertising/media still encompasses the largest portion of the digital marketing budget, it still only represents 12.5% of the overall spend.