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Google Testing Banner Ads in Search Results Pages

by Shane Kelly October 28, 2013

Multiple sources, including Search Engine Land, reported that Google is testing a new display ad format for branded queries on standard search results pages.

Advertising

Overdrive Updates Search Marketing Map

by Jessie Burke October 24, 2013

The search marketing specialists at Overdrive Interactive have just updated our Search Marketing Map to present the most current snapshot of the world of digital search marketing, including live links to more than 120 sites and tools, broken into 23 categories. The map is available as a clickable PDF at ovrdrv.com/search-map.

Advertising

5 Marketing Rules for Better Social Branding

by Harry Gold October 15, 2013

While there is no one universal approach to building and maintaining a good brand, I have a few rules when it comes to social branding that I would like to share. These are constant marketing truths and tactics one should…

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Marketing

Overdrive Releases Fall 2013 Social Media Map

by Jessie Burke October 10, 2013

Overdrive Interactive has recently updated our signature Social Media Map to present the most current snapshot of social in the digital space, including live links to more than 240 sites, apps and tools broken into 24 categories. The map is…

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Marketing

NEDMA Marketing Technology Summit 2013

by Jordan Fontana October 7, 2013

Last Tuesday, October 1, 2013, the New England Direct Marketing Association (NEDMA) held its Marketing Technology Summit at the Boston Common Hotel & Conference Center. The conference focused on the innovation that drives ROI, but much of the material presented also…

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