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Driving Forward > Digital Marketing Blog

There May Be More Media Waste in Your Campaign Than You Think

by Leah Block February 26, 2013

Do you know that you could be wasting as much as $200,000 on your $1 million media buy when you run on multiple ad networks? Integral Ad Science (formally AdSafe) does. Learn why this may be happening to your campaign…

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Advertising

Maker’s Mark Reverses Decision to Water Down Bourbon

by David Gibson February 19, 2013

Maker’s Mark, an operating unit of Jim Beam, was faced with a dilemma. They weren’t able to keep up with the demand for their flagship product and, because their bourbon is aged for five to eight years before being bottled,…

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The Holy Grail of Viral Video: “Shareability”?

by Gregory Moore February 7, 2013

Unless you’ve lived under a proverbial rock for the past decade-plus then there’s a good chance you can rattle off a list of your favorite few viral brand videos pretty easily. Whether it is a touching story of a horse breeder and…

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What Is Marketing Automation and 4 Reasons To Use It?

by Kyle Reeves February 4, 2013

At the most basic level, marketing automation is the use of an integrated marketing tool which allows a portion of the marketing workflow involved with driving the prospect further down the conversion funnel to be automated. Once a person enters…

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Analytics

Big Data: 21st Century’s Nostradamus?

by Jesse Shapiro February 4, 2013

Data is everywhere – what you eat, where you work, what you buy. Paraphrasing Forrester Research, the aggregation of massive amounts of data such that its volume, velocity, and variety make it difficult to store, process, and access, is known…

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Advertising

Google Announces Changes to Google Grants Program for Non-Profit Organizations

by Shane Kelly February 1, 2013

Google Grants is a program charitable organizations can take advantage of to serve ads via a limited version of AdWords, free of charge. The Grants program is open to approved charitable organizations with 501(c)(3) status in the US, although charitable…

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Creative

Design Trends in 2013

by Nick Jackson January 25, 2013

Here at Overdrive Interactive, we like to keep our finger on the pulse. We try to stay ahead of the trends in web design, as well as pioneer trends that we believe will push and set higher standards in the…

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Advertising

Mobile Ecommerce vs. Brick and Mortar Retailers

by Sarah Timmings January 15, 2013

Brick and mortar stores have been seeing a decline for years, and with the growth of mobile ecommerce the decline is only speeding up. Consumers are attracted to the convenience of a few clicks, the lure of free shipping, and the guarantee of the lowest price. How will brick and mortar retailers adapt to this new marketplace?

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