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Driving Forward > Digital Marketing Blog

Ford goes digital with launch of 2013 Fusion

by Michael Shinnick September 19, 2012

In an interesting Q & A with Ad Age, Ford’s VP-Global Marketing Jim Farley details the specifics behind the company’s strategy for the launch of the 2013 Ford Fusion, a mid-size sedan set to compete with the Honda Accord, Nissan…

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Advertising

Mobile (Bacon) Marketing

by David Gibson September 14, 2012

Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter. Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with a truckload of their Butcher Thick Cut Bacon…

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Marketing

Lead Scoring can Lead to Sales and Marketing Love

by Louis Gudema August 1, 2012

A lead scoring program can significantly increase the sales close rate and company’s revenue growth – and cross the chasm between sales and marketing

Advertising

Is your online agency living and breathing digital 100% of the time?

by Louis Gudema July 24, 2012

Traditional agencies do great work when it comes to TV, print, direct mail and other traditional channels, but only a 100% online agency can do great work in the digital sphere.

Advertising

Study Shows Consumers are OK with Retargeting

by Michael Shinnick July 13, 2012

In what Bizrate Insights is calling “a big win for the e-commerce and display retargeting industries,” 85% of online consumers had a positive or neutral attitude toward retargeting ads. Retargeting is the practice of capturing potential consumers’ attention and encouraging…

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Online Marketing Begins with Listening

by Louis Gudema June 27, 2012

Contrary to the Alec Baldwin, TV/movie stereotype of sales people, the number one skill of successful sales people is listening. Only by listening can you find out what the prospect wants (in addition to their needs), shape a solution and…

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Client Services

Overdrive Picks Up 6 Golds for Digital Marketing at NEDMA Awards

by Danielle Laurion June 27, 2012

We attended NEDMA’s 31st Annual Awards for Creative Excellence last night at the Museum of Science in Boston. Back in May we announced that we received 10 finalist nominations and last night we found out which nominations received a Gold,…

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