Marketing Archives

Driving Forward > Digital Marketing Blog

Drive > Capture > Convert > Optimize

by Monamie Bir October 15, 2022

Drive>Capture>Convert>Optimize (DCCO) is a framework that visualizes all your digital marketing components– media, creative, MarTech and tactic- and chronologically illustrates each functionality. By breaking down your marketing infrastructure into different customer buying phases, you can target your audience with…

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Advertising

What is Conversion-Oriented Creative?

by Monamie Bir October 14, 2022

At Overdrive, when it comes to creativity, we believe in one philosophy—your creativity should be driving conversions. Creative should not only look good but also maximize your target’s need to engage. See Overdrive CEO Harry J. Gold explain…

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Advertising

How Digital Marketing Channel Integrate

by Monamie Bir October 12, 2022

To get the maximum out of your lead gen program, you need to integrate your communication across all digital marketing channels so that your customers get a holistic, omnipresent brand experience. See Overdrive CEO Harry J. Gold discuss how digital…

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Account Based Marketing

Three Levels of Customer Journey Optimization

by Christina Lata October 11, 2022

A customer journey audit and optimization process identifies the weakest spots in your customer journey and turns them into high-impact strengths that will maximize your digital ROI. From providing insights into your creatives to advising proper channels to attract…

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Account Based Marketing

Know Your MarTech

by Christina Lata October 10, 2022

How can you manage your marketing if you don’t know your MarTech? See Overdrive CEO Harry J. Gold explain how to quickly audit the MarTech systems your organization uses to power digital marketing. Video Transcript “Get to know the people,…

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Account Based Marketing

What is Intent-Based Targeting?

by Christina Lata September 27, 2022

Account-based Marketing (ABM) is a highly targeted marketing strategy that focuses a company’s marketing efforts on a selected target audience group who are already on your target list or have shown “intent” to purchase your product. Intent data is precious…

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Boston SEO

What CMOs Need to Know About Google’s “Helpful Content” Update

by Emma Ceplinskas September 9, 2022

To better provide people with original and valuable information, Google Search has launched its search algorithm’s “Helpful Content” update. This site-wide update signals a shift in content creation and ranking priorities from a search engine-first to a people-first approach. Keep…

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Analytics

Google Delays Sunsetting Cookies to 2024

by Christina Lata August 2, 2022

Since the announcement of The Privacy Sandboxin 2019, the digital marketing world has been preparing for the “cookie apocalypse” and how to move forward without Google’s third-party data. For those who may not be aware, The Privacy Sandbox is a…

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