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Driving Forward > Digital Marketing Blog

Five Books to Add to Your Summer Reading List

by Sarah Mitus June 21, 2012

One of my favorite summertime traditions is sitting in the sun with my toes in the sand catching up with a good book. I tend to share this tradition with others, trading books, talking about them at length, and ultimately…

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Google Announces New Integrated Ad Management and Reporting Platform

by Leah Block June 6, 2012

On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following…

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Overdrive Interactive Receives 10 Finalist Nominations- NEDMA’s 31st Annual Awards for Creative Excellence

by Danielle Laurion May 8, 2012

We’re very happy and honored to announce that we’ve received 10 finalist nominations from NEDMA’s 31st Annual Awards for Creative Excellence! The awards show and final results will be held on June 26th. This is a great accomplishment! Congratulations to…

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Let’s Get Geographical: 3 New Geographic and Location Functionalities in AdWords

by srose April 20, 2012

More than 20 % of searches on Google are related to location. On mobile, 88% of people searching for local information take action within a day. Did those numbers catch your attention? I certainly hope so. If more than one…

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Overdrive Interactive one of MITX Finalists of 2011

by Sarah Mitus October 28, 2011

Overdrive has been selected as a finalist for FOUR awards from The Massachusetts Innovation & Technology Exchange (MITX). MITX, the professional association for the Internet business and marketing industry, announced the finalists for the 16th Annual MITX Interactive Awards today. Since…

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Google Display Advertising Webinar

by Andrew Abrahams October 20, 2011

Join Overdrive Interactive and Google for this one-hour webinar. Google Agency Business Development Lead, Grant Burgess, and Michael Orlinski, Overdrive’s Director of Search will discuss remarketing, Google’s +1 button, advertising on YouTube and more!

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