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Driving Forward > Digital Marketing Blog

How to Make the LinkedIn Algorithm Work for You

by Emma Ceplinskas June 3, 2022

The leading platform for professional networking, LinkedIn functions as the ideal space for brands to build awareness and relationships with industry leaders and potential customers. Boost your B2B social media marketing efforts by following these tips for making the LinkedIn…

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Advertising

Touchdown or Fumble? Reviewing Super Bowl LVI Commercials

by Emma Ceplinskas February 18, 2022

Did this year’s Super Bowl commercials leave you saying, “Oh, yes” like Lizzo or, “Uhhhh” like Kanye? It was a mix of both, if we’re being honest. So, to find out which ads scored a touchdown and which fumbled, we’ll…

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Marketing

Overdrive Releases The 2022 Social Media Map

by Margaret Siebert February 9, 2022

Marked by another year of work-from-home, the heavy reliance on digital mediums has continued and once again impacted the world of social media. With this trend expected to continue, maintaining a robust Social Media Strategy will be equally important in…

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Account Based Marketing

Overdrive Launches the Ultimate Demand Gen RFP

by Monamie Bir December 8, 2021

Your guide to finding the right marketing agency! Overdrive created this sample Demand Gen RFP based on years of receiving and replying to Demand Gen and ABM RFPs from some of the world’s most successful tech B2B companies. Hiring the…

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Creative

Infusing Empathy into Demand Generation

by Jessica O'Brien November 12, 2021

A short while back, Adobe sponsored a webinar on infusing empathy into demand generation marketing. It was enlightening. Design and marketing should always be positioned in a problem/solution mindset. While not solipsistic, your audience is still consumed with solving their…

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Artificial Intelligence

10 Major Takeaways From the Facebook Connect Keynote

by Emma Ceplinskas November 9, 2021

On October 21, 2021, fans and marketers worldwide gathered for the eighth annual Facebook Connect conference. This one-day virtual event features the best and brightest on Facebook’s development team to share new advancements for the company and its expansion into augmented…

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Account Based Marketing

Overdrive Introduces Salesforce and MarTech Consulting Service

by Monamie Bir March 19, 2021

Let our team of MarTech consultants help with your marketing success! Overdrive Interactive recently launched a new Salesforce and MarTech Consulting service to help enterprise-level companies utilize their powerful MarTech stack. This Admin On-Demand MarTech service is designed to…

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Account Based Marketing

Live Webinar: Crafting the Demand Gen Customer Journey

by Monamie Bir March 5, 2021

LIVE Webinar on Crafting the Demand Gen Customer Journey On Thursday, March 25th, 2021, at 2:00 p.m. EST, join Overdrive CEO, Harry J. Gold, for a live, FREE Webinar to learn how you and your team can create demand…

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