Media Archives

Driving Forward > Digital Marketing Blog

Google Announces New Integrated Ad Management and Reporting Platform

by Leah Block June 6, 2012

On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following…

Read the full article

Advertising

The Cliché Is True: Men Are From Mars and Women Are From Venus

by Leah Block May 30, 2012

NeuroFocus, Nielsen’s neuroscience research company suggests that marketers should speak to women differently than the way that they speak to men. By studying male brains versus female brains, NeuroFocus has found that: Males tend to react better to images rather…

Read the full article

Advertising

Overdrive Interactive Receives 10 Finalist Nominations- NEDMA’s 31st Annual Awards for Creative Excellence

by Danielle Laurion May 8, 2012

We’re very happy and honored to announce that we’ve received 10 finalist nominations from NEDMA’s 31st Annual Awards for Creative Excellence! The awards show and final results will be held on June 26th. This is a great accomplishment! Congratulations to…

Read the full article

Advertising

Click-through Versus View Through: The Battle Continues

by Leah Block April 27, 2012

“Your ad being seen matters more than your ad being clicked.” After analyzing 18 advertisers, and over 260 million impressions, a new study by comScore and Pretarget found that there is only a 0.01 correlation between a banner click and…

Read the full article

Advertising

Welcome to the Bruins DEN

by Melissa Bazillion April 24, 2012

It’s that time of year again…the Boston Marathon is over, the Red Sox are back, and Bruins fans across New England are grooming their Playoff Beards. But this year the Bruins have gone digital and the Bear has been unleashed….

Read the full article

Advertising

New Ads Specs for Facebook Ads

by Bianca Garcia February 27, 2012

Facebook ads are getting a face lift starting Wednesday, February 29th. And by face lift, I mean they are getting tighter, but should still look roughly the same. According to Facebook, there will be new ad specs for the Premium…

Read the full article

Advertising

Pinterest Conquers Internet, Wedding Planning

by Melissa Bazillion February 23, 2012

Did you know that 95.5% of American women 18-35 are currently engaged and planning a wedding? Ok, that’s not true. But it might seem that way based on the number of “Wedding Boards” currently populating Pinterest.com. Assuming you haven’t been…

Read the full article

Media

Millennials Won’t Make a Big Ticket Purchase Without UGC

by Leah Block February 16, 2012

Bazaarvoice, in partnership with The Center for Generational Kinetics and Kelton Research, recently released survey findings, which indicate that over 30% of Millenials will not make a big ticket purchase (electronics, cars, hotel stays, insurance policies nor travel arrangements) without…

Read the full article

Newer Posts Older Posts