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Newsletter Sponsorships: Always a Bridesmaid, Never a Bride

by Bianca Garcia January 31, 2012

Newsletter sponsorships never get enough attention. What comes to your mind when you hear the term Online Media? Banner ads, right? Banner ads or display ads are synonymous with online media campaigns, but did you know that online media is…

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Media Fragmentation and the New Media Multitasker

by Leah Block January 18, 2012

New media consumption habits are emerging amongst consumers as a result of the rising popularity of smartphones and tablet devices. According to a recent study conducted by the Harvard Business Review, the average person is now consuming twelve hours of…

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Overdrive Interactive one of MITX Finalists of 2011

by Sarah Mitus October 28, 2011

Overdrive has been selected as a finalist for FOUR awards from The Massachusetts Innovation & Technology Exchange (MITX). MITX, the professional association for the Internet business and marketing industry, announced the finalists for the 16th Annual MITX Interactive Awards today. Since…

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Social Media + Search Marketing + Online Media = Success

by Harry Gold October 17, 2011

One of the things I am always talking about is the blurring of the lines between social media, search marketing, and online media. The days of specializing in just one area are going away because focus in one area limits…

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Overdrive Wins 7 W³ Awards

by Andrew Abrahams October 12, 2011

Overdrive has been selected by The International Academy of Visual Arts to receive seven 2011 W³ Awards!

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The Facebook Dimension

by Andrew Abrahams September 30, 2011

The notion of living engulfed by something else is seen all around us, almost like other dimensions. For example, Facebook is its own planet inside of the World Wide Web (remember back when everyone called it that?!). It’s a new…

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