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The Social World of Television

by Andrew Abrahams June 13, 2011

Television is changing once again. Not the actual size, resolution, or quality (although it’s only a matter of time) – but the content within television programs. Television viewers are now finding new ways to engage with shows, commercials, and the…

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Facebook and Fendi

by Bianca Garcia April 28, 2011

Would you buy a bag designed via Facebook? What if it’s a Fendi bag, to be sold exclusively on Bergdorf Goodman? Yes, it’s true. There will soon exist a Fendi bag designed on Facebook. If you think crowdsourcing is just…

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Overdrive Interactive Honored at The 15th Annual Webby Awards

by Ty Velde April 28, 2011

Overdrive Interactive’s Harley-Davidson Military Appreciation YouTube Masthead Banner has been selected as an Official Honoree for the Rich Media: B to C category in The 15th Annual Webby Awards.

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Congratulations, Overdrive!

by Andrew Abrahams April 27, 2011

Congratulations to all of our team members in winning 14 NEDMA awards in 9 categories in the 30th Annual NEDMA Awards for Creative Excellence! Winning this many awards is a tremendous accomplishment and really shows both the depth of our expertise and diversity…

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Facebook Friends Agencies to Feature Best and Brightest on Facebook-Studio.com

by Melissa Bazillion April 22, 2011

Last month Facebook announced it would create Facebook Studio, a community destination for advertisers and marketers looking for creative inspiration. Facebook-Studio.com officially launched Monday, April 18th. The site is designed to be a creative community where agencies and brand advertisers…

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Where Do Your Leads Come From? Attribution Models Paint a Clearer Picture for Online Marketers

by Melissa Bazillion March 31, 2011

Virgin Atlantic and Del Monte recently announced major changes in how they measure online media – from search to social to display. Last-click to conversion is not the end all and marketers are looking across channels for answers. Traditional metrics…

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Reading the News Doesn’t Stain Your Fingertips Any Longer: Digital over Traditional

by Jill Jankowski March 16, 2011

By the end of 2010, online news content beat out newspapers, in both traffic and ad revenue. Not surprisingly, online news saw a growth in popularity as well in 2010, while other media declined in usage. With the rise of…

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