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Planning The Buy: Seven Value-Add Ad Placements to Consider

by Harry Gold September 15, 2009

When developing an online media plan, don’t overlook value-added ad placements, such as text-based newsletter ads and advertorials. These placements aren’t always popular ideas, but they represent an opportunity to add performance octane to a proposal full of expensive premium…

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Social Media Weekly Buzz

by Andrew Abrahams September 3, 2009

Welcome to the second edition of Social Media Weekly Buzz. This week, both Google and Facebook managed to steal the majority of the headlines. Gmail’s outage on Tuesday sparked widespread panic and led most people, ironically, to use Google search…

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Great Free Media Planning Tools

by Harry Gold September 1, 2009

Media planners have many tools at their disposal to research and select sites that will help clients reach their target audiences. Very often we’re targeting large audiences by demographic or region, and we can use standard syndicated data tools such…

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Create a Media Plan and an Engagement Plan

by Harry Gold August 4, 2009

While working with clients, have you observed this? Clients will call a marketing initiative a branding campaign until they take a look at their reports. Like any rational person, their eyes head to the far right-hand side of report, looking…

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