Facebook continues to improve its ad platform! Over the last few months, Facebook has added new features for Facebook Ads, such as the options for inline fanning and RSVP right within the ad units (which makes the Facebook ASU’s more…
Recently I had a job candidate come in for an entry-level position, and she was very interested in working in the online media planning and buying department. She was clearly a very bright candidate who was fresh out of school,…
Every once in a while I like to remind myself, our industry, and of course my team how important it is to maintain strong relationships between media buyers and reps. Don’t get me wrong, reps know my team drives a…
“Who Owns Social Media Campaigns? written last week by ClickZ columnist Rebecca Lieb, explores who should manage social media for companies – public relations firms, search firms, or agencies. I’m grateful to Rebecca for getting me a gig at ClickZ…
There have been a lot of buzz recently about Sprint’s user-generated “Human Clock” which will launch this week on YouTube. The ad, which supports Sprint’s “Now Network,” will feature videos of people holding up one number that will be strung…
Click on image to see what marketers are satisfied with when it comes to integrating traditional and digital media. 38% of marketers are allocating 11%-20% of their media budget to online media. The chart below shows a breakout of challenges…
I have a saying that I often apply to many situations in life: “Don’t go to China to get to California.” How does that apply to online marketing? More often than not, we determine an online campaign’s success through some…
Questions and issues over tracking and reporting online ads have persisted among agencies, media vendors, ad servers, Webmasters, and clients since I started my career. Terms and procedures around tracking have not been standardized, resulting in lots of confusion. Last…
