Performance media buying is one way to minimize risk associated with media dollars in these strange economic times. I’ve written plenty on this topic, so this time I decided to get the scoop from an expert in the space: Jonah…

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As media planners, we must represent our client — the buyer. We must earn our keep by getting our clients the best deal possible. In reality, we are matchmakers, trying to create success for our clients and make a sale…

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I’m often vexed that online media professionals are typically 100 percent on the hook for a campaign’s performance when the creative typically determines whether a well-planned and -targeted campaign succeeds or fails. People often forget that media will only put…

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