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Driving Forward > Digital Marketing Blog

Going Local

by Bianca Garcia August 26, 2008

We’ve all heard of localvores, people who are committed to eating locally-produced food. And now more and more consumers have started putting stronger effort into buying locally-produced items. How does this trend translate for us online marketers? Well, how about…

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Media

Top B-To-B Sites

by Harry Gold August 11, 2008

June 2008 Ranked by total impressions of b-to-b ads Source: BtoB Magazine, August 11 2008

Media

Primetime TV Online

by Harry Gold August 5, 2008

Source: eMarketer, August 5, 2008

Analytics

Why Pay for Online Audience Metrics When You Can Get Them For Free?

by Ty Velde July 11, 2008

Everyone loves getting something for nothing, particularly when that something has a pretty decent price tag associated with it. What am I talking about here? It’s online audience metrics, which until now were primarily available to organizations willing to subscribe…

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Anatomy of Great Online Media Plan

by Harry Gold July 8, 2008

My inspiration for this column was an online media plan spreadsheet. Yup, a spreadsheet representing an online media plan. You know what I call that? A media plan summary. Many times I see agencies large and small presenting the days,…

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Media

Most Common Types of Targeted Advertising

by Harry Gold June 26, 2008

According to a May 2008 study of US Marketers by Compete, most advertisers turn to online advertising to reach specific, targeted customer segments. Second to online media for this tactic is search engine marketing. The study also found that only…

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Launching Multicultural Media Campaigns

by Harry Gold June 24, 2008

A specialty at our firm is helping companies target niche audiences. One of our more challenging accounts has charged us with running a multicultural campaign targeting dozens of individual ethnic groups within the United States with just the right message….

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Media

Yahoogle – It’s Here

by Ty Velde June 14, 2008

Well folks, it’s official! On Thursday, Yahoo officially stated that under a new pact with Google it will display “some” ads sold by its rival. The deal is expected to generate an additional $800 million in annual revenue for Yahoo,…

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