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Driving Forward > Digital Marketing Blog

Monetizing Your Site Traffic

by Harry Gold February 9, 2008

Sometimes I like to post emails that I send to clients when they ask interesting questions. (Of course I XXXX out their names and contact info. This client is looking into monetizing their site and was seeking some info. Here…

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ClickZ

Playing the Game With Mom

by Harry Gold February 9, 2008

By Harry Gold, The ClickZ Network, Feb 5, 2008Following up on an earlier column’s theme, “Playing the Game,” I wanted to cover the other end of the gaming spectrum: the millions who are online and aren’t fighting in futuristic battles…

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Advertising

Strongest Media Buys

by Harry Gold February 8, 2008

Source: Datran Media, January 2008

Advertising

US Podcast Advertising Spending

by Harry Gold February 5, 2008

Source: eMarketer Report, 2008

Media

US Podcast Audience

by Harry Gold February 4, 2008

According to eMarketer, the growth of the podcast-user base is being driven by: Greater ease of consumption for podcast content Growing awareness of podcasting Terrestrial radio’s use and promotion of podcasting Increased penetration of portable players The evolution of smart…

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ClickZ

Remote Control to Mouse: TV and Web Integration

by Harry Gold January 22, 2008

For years, we’ve been hearing about how one day television and the Internet will come together and your set-top box will act as a gateway to Web-based content and services in addition to your favorite shows. That day is much…

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ClickZ

Playing the Game, Part 2

by Harry Gold January 8, 2008

A year ago, Cory Van Arsdale was named CEO of Massive, an in-game advertising network with more than 40 publisher partners. Its network includes Xbox and PC video game titles such as Electronic Art’s “Madden NFL 08,” Funcom’s Anarchy Online,…

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