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Instagram Introduces Ads

by Alex Bourret October 24, 2013

Popular photo sharing app, Instagram, announced recently that they would start incorporating advertisements and sponsored posts into news feeds. Some reacted negatively to the news, fearing it would clutter an application known for its simple, easy-to-navigate design, while others viewed…

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Marketing

Overdrive Releases Fall 2013 Social Media Map

by Jessie Burke October 10, 2013

Overdrive Interactive has recently updated our signature Social Media Map to present the most current snapshot of social in the digital space, including live links to more than 240 sites, apps and tools broken into 24 categories. The map is…

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Advertising

Consumer Trust in Digital Advertising Increases

by Michael Shinnick September 30, 2013

A new report from Nielsen shows that consumers trust advertising more now than they did six years ago. Word of mouth remains the most trusted form of advertising,with 84% saying they “completely or somewhat trust” it, an increase of 6%…

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Advertising

Google Launches New AdWords Engagement Ads

by Shane Kelly August 21, 2013

All new “Engagement” ads (in beta) are the latest addition to the Google Display Network toolkit. Advertisers can contact their Google rep to opt into the new creative formats, and the new ads are priced on a cost per engagement…

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Advertising

The Digital Advertising Guide is Released by Overdrive Interactive

by Jessie Burke August 8, 2013

Overdrive Interactive has released the eBook version of the agency’s Digital Advertising Guide on the Overdrive website. This free guide includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising. The guide covers…

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Advertising

Overdrive Interactive Google World Infographic: All the Stuff Currently Operated by Google

by Jessie Burke July 24, 2013

To most of the world Google is about search, but the reality is that the company is much, much more. Search engine marketing and digital agency Overdrive has identified over 200 websites, technologies and companies currently owned and operated by Google, and…

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Media

Instagram Video vs. Vine

by Jessie Burke June 25, 2013

With 89 million Americans watching an average of 1.2 billion online videos every day, video sharing has become a significant aspect of social media. Vine — an app that allows users to create looping videos with a time limit of…

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