Media Archives

Driving Forward > Digital Marketing Blog

Twitter Design Guide

by Jessie Burke June 20, 2013

PLEASE READ: From April 8-April 22, 2014, Twitter rolled out a new design. See the blog post about the new design here, and visit https://www.ovrdrv.com/twitter-design-guide to download the new guide. Are you a marketing professional who is interested in learning about…

Read the full article

Analytics

The What, Why and Meaning of Online Marketing Analytics.

by Ty Velde June 11, 2013

By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.

Advertising

The Rush to Go Live With Mobile

by Leah Block May 21, 2013

Everyone is rushing into mobile, but is anyone doing it well? According to the 2013 Mobile Sophistication and Strategy Study conducted by Kontagent, only 25 percent of mainstream companies using mobile have a well-defined strategy. Even more shocking, when Kontagent…

Read the full article

Advertising

Programmatic Buying: What We’ve Learned and Where We’re Going

by Leah Block April 23, 2013

Programmatic buying – the latest buzzword that you probably hear everywhere. It has been around for a while now, but it has become increasingly more important as marketers test and find value in its ability to engage consumers throughout all…

Read the full article

Advertising

How to Manage Media Fragmentation

by Leah Block March 26, 2013

Media fragmentation is more prevalent than ever and it is becoming increasingly more difficult to figure out where best to allocate your media dollars. So how do you plan a media campaign in this new world? Check out my latest…

Read the full article

Newer Posts Older Posts