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There May Be More Media Waste in Your Campaign Than You Think

by Leah Block February 26, 2013

Do you know that you could be wasting as much as $200,000 on your $1 million media buy when you run on multiple ad networks? Integral Ad Science (formally AdSafe) does. Learn why this may be happening to your campaign…

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Google Images: A Redesigned Search Experience

by Seth Richtsmeier February 14, 2013

If you searched for an image on Google the last couple weeks, you may have noticed some changes. In late January last month, Google launched their redesigned images tool aiming to provide a better search experience, as announced on the…

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The Holy Grail of Viral Video: “Shareability”?

by Gregory Moore February 7, 2013

Unless you’ve lived under a proverbial rock for the past decade-plus then there’s a good chance you can rattle off a list of your favorite few viral brand videos pretty easily. Whether it is a touching story of a horse breeder and…

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UK teenagers without the Internet are “educationally disadvantaged”

by David Gibson January 4, 2013

A recent study, conducted by Oxford University’s department of education and partially funded by the British Educational Communications and Technology Agency (BECTA), examined how UK teenagers are using the internet and came away with two interesting conclusions: 1. Teenagers who…

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The Importance of Programmatic Marketing

by Leah Block December 13, 2012

There is a large shift in media right now, where more and more marketers are taking advantage of programmatic marketing (automated marketing based on a computer algorithm). Starting with ad exchanges, there has been a significant rise in marketers using…

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YouTube Adds Ability to Link to Associated Website via Annotations

by Shane Kelly December 7, 2012

YouTube Annotations have been around for a long time, and allow YouTube channel managers the ability to create bubbles of copy and clickable hotspots, overlaid on a video, which could include links to other YouTube videos. Annotations are a great…

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Men Buy Fabric Softener?

by Bianca Garcia August 30, 2012

Earlier today, Ky Henderson published a very interesting blog post on Mediapost’s Engage:Men blog, entitled Hey! Men Buy Fabric Softerner, Too. He talks about how some marketers risk alienating half of their consumers when they come out with campaigns that…

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