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Driving Forward > Digital Marketing Blog

How to Use LinkedIn Advertising

by Michael Shinnick August 13, 2012

For those of you wondering the best ways to use LinkedIn’s self-serve ad platform, Hubspot released a great overview, covering such topics as images, targeting, campaign duration and much more. The link to the Q & A is here, and…

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Advertising

Are Banner Ads Dying?

by Leah Block August 7, 2012

There are a lot of people in the industry that believe that standard banner advertising will slowly be phased out for “native” advertising, which weaves a brand’s content (videos, photos, articles, etc.) in with the site’s content. In a recent…

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Advertising

The Battle For The Second Screen

by Sarah Timmings July 30, 2012

The Second Screen trend is nothing new, but marketers and content creators are still struggling to define the space.

Advertising

Overdrive Event at Future M

by Bianca Garcia July 5, 2012

Overdrive will be part of Future M this coming fall. On October 25, Overdrive will host a session called The Next Generation of Rich Media with a panel featuring some of the industry’s leading rich media experts. Rich media has…

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Online Marketing Begins with Listening

by Louis Gudema June 27, 2012

Contrary to the Alec Baldwin, TV/movie stereotype of sales people, the number one skill of successful sales people is listening. Only by listening can you find out what the prospect wants (in addition to their needs), shape a solution and…

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Client Services

Overdrive Picks Up 6 Golds for Digital Marketing at NEDMA Awards

by Danielle Laurion June 27, 2012

We attended NEDMA’s 31st Annual Awards for Creative Excellence last night at the Museum of Science in Boston. Back in May we announced that we received 10 finalist nominations and last night we found out which nominations received a Gold,…

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Advertising

Facebook Introduces Mobile Targeting for Marketplace

by Melissa Bazillion June 11, 2012

On May 5, Facebook quietly announced a new targeting option for self-serve Marketplace ads. Now fully launched, advertisers have the ability to purchase Sponsored Stories on desktop and mobile news feeds. This really translates to mobile-only targeting, which had previously…

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