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US Mobile Advertising to Increase 388% by 2013

by Andrew Abrahams September 23, 2009

Spending on advertising and marketing within mobile channels has historically lagged behind overall mobile phone usage and adoption rates. According to eMarketer, however, this trend is set to change over the next four years, with steady growth expected for this…

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Media

TV, Internet, and Mobile Video Viewing On The Rise

by Andrew Abrahams September 22, 2009

TV, Internet, and Mobile video viewing all saw steady increases from Q2 2008 to Q2 2009, with mobile video gaining the most US viewers with a 70% year-over-year increase. Online video usage also increased significantly, and climbed by 12% between…

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Mobile

Mobile Phone Users Lack Enthusiasm for Paid Mobile TV

by Andrew Abrahams September 15, 2009

Only about 20.6% of US mobile phone and PDA owners are interested in watching live TV on their mobile phones, even though almost half of the respondents viewed their mobile device as a source of entertainment. Most individuals would decidedly…

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Mobile

Differences in Adoption of Mobile Content

by Andrew Abrahams August 10, 2009

In 2009, 32% of consumers ages 18 and older have accessed the Internet on their mobile phones. This was an 8% increase from 2007, and predictions are that the number of users will only rise. When broken down by race,…

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Mobile

Resurge of the Mobile Market

by Andrew Abrahams August 10, 2009

Despite the growing popularity of mobile phones, worldwide sales of the devices were actually down in Q2 2009 compared to Q2 2008. In reality, this represents a positive trend compared to prior quarters, where sales had been on a steady…

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Mobile

Internet Usage at Work

by Andrew Abrahams August 6, 2009

Do you use the Internet while at work? The graphs below compare Internet usage by gender of those individuals in the work place. While this next graph takes statistics from a separate source, the percentages remain relatively unchanged, with male…

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Advertising

Mobile Advertising on the Rise

by Andrew Abrahams August 4, 2009

According to the below graph, US mobile advertising spending is predicted to jump to $3.3 billion in 2012. That’s about a 414% increase in expenditure compared to 2008. It is interesting to note that certain industries utilize mobile advertising more…

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Advertising

Mobile Advertising in Plain English

by Barb Wojslawowicz August 3, 2009

For those unfamiliar with the mobile advertising, the IAB recently released a mobile media buying guide for advertisers and agencies covering topics such as the mobile ecosystem, key mobile ad terms, shortcode campaigns and example of various mobile ad executions….

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