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Google Rolls Out “Buy Button” to Make Mobile Transactions Easier

by Alex Schroeder August 5, 2015

There’s no question that smartphones and mobile technology play a huge role in our daily lives, whether it be browsing the app store or surfing social media. From 2013 to 2014 alone, mobile internet usage increased by 67 percent. Thanks…

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Search in 2014: A Year in Review

by Carolyn Berk December 29, 2014

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes…

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Mobile

3 Reasons Why Google’s Acquisition of Green Throttle Matters

by Erik Connolly March 20, 2014

Google recently acquired multiple assets from Green Throttle Games. The terms of the deal have yet to be disclosed, but co-founders Matt Crowley and Karl Townsend have joined the Google team. The third co-founder, Charles Huang, who is best known…

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Marketing

Social Media Recap: What Went Down in Social Last Week

by Sunaina Basu March 10, 2014

Take a look at some of the latest happenings in the social media world: Remember the news feed redesign Facebook talked about last year? Facebook finally unveiled the updated news feed design for desktops and laptops! Get ready to witness…

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Upcoming ‘Second Screen’ Ad Formats to Target Based on Keywords Spoken on TV

by Shane Kelly January 14, 2014

The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.

Mobile

Mobile Web Traffic on the Rise

by Michael Shinnick August 26, 2013

Mobile web traffic is higher than ever, with 17.4 percent of worldwide web searches conducted via a mobile device.

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