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Driving Forward > Digital Marketing Blog

The New Seniors

by Sarah Timmings August 30, 2012

Baby Boomers are now becoming Senior Citizens, and as top consumers of online media they are creating endless opportunities for digital marketers.

Mobile

Google Releases “Handwrite” for Mobile and Tablet Search

by Shane Kelly July 31, 2012

The mobile version of Google now allows users to search via handwriting a query directly onto a mobile web browser running on a touchscreen enabled smartphone or tablet. The feature does not require a mobile application or specific browser; most…

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E-Commerce

Mobile Commerce – It’s Heating Up!

by Stefanie Malzone July 31, 2012

The chatter around the growth of mobile commerce has been endless and at times unnecessary. However, some interesting news was issued by ABI Research in their “Mobile Money and Shopping” report. According to their report, many key factors will be…

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Advertising

The Battle For The Second Screen

by Sarah Timmings July 30, 2012

The Second Screen trend is nothing new, but marketers and content creators are still struggling to define the space.

Client Services

Overdrive Picks Up 6 Golds for Digital Marketing at NEDMA Awards

by Danielle Laurion June 27, 2012

We attended NEDMA’s 31st Annual Awards for Creative Excellence last night at the Museum of Science in Boston. Back in May we announced that we received 10 finalist nominations and last night we found out which nominations received a Gold,…

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Advertising

Facebook Introduces Mobile Targeting for Marketplace

by Melissa Bazillion June 11, 2012

On May 5, Facebook quietly announced a new targeting option for self-serve Marketplace ads. Now fully launched, advertisers have the ability to purchase Sponsored Stories on desktop and mobile news feeds. This really translates to mobile-only targeting, which had previously…

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Advertising

Google Announces New Integrated Ad Management and Reporting Platform

by Leah Block June 6, 2012

On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following…

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