Mobile Archives

Driving Forward > Digital Marketing Blog

Optimize AdWords Campaigns Anywhere and Everywhere with AdWords Mobile

by Shaun Campos April 1, 2010

In the quest for constant performance management of search campaigns on Google AdWords, marketers now have the opportunity to manage their client’s campaigns on the go. Google made the announcement yesterday on its Inside AdWords blog. The launch of AdWords…

Read the full article

Mobile

Potholes in Boston? There’s an App for That.

by Shane Kelly January 18, 2010

The City of Boston recently released a new iPhone application, “Citizens Connect” (iTunes link), that allows residents to report issues about the physical state of the city. The app is part of a bigger initiative to foster “Citizen-to-City” communications; all…

Read the full article

Mobile

US Child Mobile Ownership Up in 2009

by Andrew Abrahams January 12, 2010

When did you receive your first cell phone? Studies show that in 2009, there was an increase in children ages six to 11 who owned a mobile phone. About 36% of children in the age 10-11 bracket owned a cell…

Read the full article

Mobile

Android Users vs. Apple Users

by Andrew Abrahams December 28, 2009

A study by comScore and Compete demonstrates similar usage patterns between Android smartphone users and Apple iPhone users. The percentage gap between both smartphone brands among users who consume mobile media is small, with 94% of Apple users and 92%…

Read the full article

Mobile

Using Digital Health Services

by Andrew Abrahams November 9, 2009

Would you use digital health care services if given the opportunity? In a CTIA – The Wireless Association and Harris Interactive poll, about two-thirds of Internet users would use mobile health services if available to the public, with 23% actually…

Read the full article

Newer Posts Older Posts