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Overdrive Interactive Releases The Google Gallery – 16 Years of Search Results

by Jessie Burke June 24, 2014

From simple text results, to blended results, and, finally, the Knowledge Graph, Google has gone through a number of transformations since its 1998 inception. Overdrive Interactive has created a visual timeline of the search engine’s evolution, which we call the…

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Google Gallery: Evolution of the Search Results Page

by Jesse Shapiro June 23, 2014

The only thing constant in the world of Google is change. From its earliest days in the late ’90s to the present day north-of-$350 billion enterprise, Google has continued to change, and change rapidly. Of particular interest to search marketers…

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Overdrive Interactive Wins Best of Show for Search Campaign at NEDMA Awards Show

by Jessie Burke June 20, 2014

On Wednesday evening, June 18, 2014, Overdrive was honored to receive the Best in Show award at the New England Direct Marketing Association (NEDMA)’s annual Awards for Creative Excellence ceremony for an Interactive Search campaign we developed, launched and ran…

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Overdrive Interactive Wins 12 Awards, Including Best Of Show – NEDMA 2014 Awards for Creative Excellence

by Kelsey Alexander June 19, 2014

The Overdrive Interactive team attended the 33rd Annual New England Direct Marketing Association (NEDMA) Awards for Creative Excellence yesterday evening, June 18, 2014. Overdrive’s hard work and expertise earned the agency a total of twelve industry awards for campaigns ranging…

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Marketing

Gatorade Turns Up The Heat On LeBron’s Cramps During The NBA Finals

by Stefanie Malzone June 6, 2014

As a huge fan of the NBA and an even bigger fan of marketing, it was exciting for me to watch real-time social media cleverness unfold on Twitter during last night’s NBA Finals. As a resident of San Antonio, I…

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NEDMA, NEDMA 2014 Annual Conference, NEDMA Annual Conference, It's all Direct, Direct Marketing, selfie,

2014 NEDMA Annual Conference

by Carolyn Berk May 16, 2014

The 2014 NEDMA Annual Conference was a day to remember. Like last year’s conference, the event offered informative sessions, a diverse collection of exhibitors, and a large group of marketers from all over New England. This year, the conference at Bentley University…

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