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Alert: Google Releases its Latest Spam Update

by Julian Connors June 25, 2024

Question: What is Google’s latest spam update, and how might it affect website owners? TL;DR: This update is aimed at improving automated spam detection systems. This update represents Google’s ongoing efforts to maintain search quality and combat spam in search…

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Google Ranking Factor Leaks: What Does This Mean for Your SEO Strategies?

by Jeff Selig June 11, 2024

In the past, Google has been ambiguous about the factors and ranking signals that make up its organic ranking algorithm. However, on May 27th, a data leak disclosed 2,596 GitHub modules with 14,014 attributes (considered ranking factors) to the SEO…

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AI and SEO: Transforming Search Engines and Shaping Future Strategies for the Search Generative Experience (SGE)

AI In Search Engines: Adapting To The Future Of SEO and SGE

by Austin Holdsworth February 6, 2024

The search landscape is constantly evolving, and the introduction of generative search platforms such as Google’s Search Generative Experience is changing how marketers optimize content for search engines. In this article, we’ll discuss the profound impact of artificial intelligence on…

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Boston SEO

Importance of Investing in SEO During a Down-Trending Economy

by Emma Ceplinskas August 10, 2023

The current business environment is one of economic uncertainty, with companies struggling to stay afloat. In such a situation, investing in marketing strategies helps ensure a minor impact is crucial. One such strategy is SEO or search engine optimization. SEO…

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International SEO: Expanding Your Digital Footprint with Best Practices by Google

by Jeff Selig June 5, 2023

As an experienced Search Engine Optimization (SEO) expert, I understand the significance of expanding your business’s reach in the global market. International SEO is vital in helping companies establish their presence worldwide in today’s digital era. In this blog post,…

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Demystifying SEO: Unveiling the Power of Technical SEO and Content SEO

by Jeff Selig June 2, 2023

Search engine optimization (SEO) involves various strategies and techniques for enhancing a website’s visibility and ranking on search engine result pages (SERPs). Two main approaches are Technical SEO and Content SEO. While both share the goal of driving organic traffic…

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Marketing

TikTok SEO: Key Tips to Improve Your Rank

by Emma Ceplinskas May 5, 2023

Over the past few years, TikTok has risen through the ranks to claim a seat among the top five global social media platforms (i.e., Instagram, Facebook, Twitter, and Snapchat, with the addition of TikTok). Today, the video-sharing giant boasts over…

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Analytics

Overdrive Launches the 2023 Search Map

by Christina Lata April 21, 2023

Search marketing is fundamental to increasing a brand’s online presence, whether paid ads or keyword-saturated action pages. It allows companies to achieve the coveted front page of search engines. However, the search marketing sphere constantly evolves, and algorithms update, leaving…

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