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Driving Forward > Digital Marketing Blog

What Do Search Engines Auto-Completes Think of the Winter Olympics?

by Ryan Wilensky February 18, 2014

Quick! Finish the end of this sentence: “The Winter Olympics are…” Exciting? Entertaining? The only thing on TV this week? It’s been easy to get sucked into the drama of the world’s top athletes competing on an international stage with…

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Overdrive

Overdrive Releases 14 Ways to Link Social and SEO

by Jessie Burke January 28, 2014

More and more companies are beginning to recognize the value of both social media marketing and SEO campaigns, but many still aren’t connecting the dots between the two. As practitioners of both social media marketing and search marketing, Overdrive Interactive has…

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Rap Genius? Sure. SEO Genius? Not so much.

by Ryan Wilensky December 31, 2013

About a week ago, the lyrics website rapgenius.com was removed from Google’s Organic Search results for employing a backlink scheme. Basically, RapGenius was offering bloggers tweeted exposure of the blogs they had written in exchange for backlinks within the blog…

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Advertising

The Definitive Paid Search (PPC) Campaign Launch Checklist

by Jesse Shapiro November 21, 2013

Paid search campaigns involve a ton of planning – from the initial strategy and goals to the actual campaign activation, dozens of boxes must be checked to ensure a successful launch. Thankfully, we’ve simplified the process – yes, we’ve made…

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Branding

Four Reasons to Use YouTube Transcription for SEO

by Gregory Moore November 13, 2013

Is your company or brand on YouTube? If you’re serious about SEO, hopefully the answer to that question is a resounding “yes.” Optimizing videos for search engines is not anything new (it’s almost 2014, come on!), but doing so can…

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Advertising

Google Testing Banner Ads in Search Results Pages

by Shane Kelly October 28, 2013

Multiple sources, including Search Engine Land, reported that Google is testing a new display ad format for branded queries on standard search results pages.

Advertising

Overdrive Updates Search Marketing Map

by Jessie Burke October 24, 2013

The search marketing specialists at Overdrive Interactive have just updated our Search Marketing Map to present the most current snapshot of the world of digital search marketing, including live links to more than 120 sites and tools, broken into 23 categories. The map is available as a clickable PDF at ovrdrv.com/search-map.

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How Paid Search Advertisers Can Benefit From the Boston Red Sox’ World Series Appearance

by Jesse Shapiro October 22, 2013

Like a lot of things in life, timeliness can be of the utmost importance. This is particularly true in paid search campaigns. Timing campaigns properly to take advantage of surges in targeted traffic can yield huge dividends for advertisers who…

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