Earlier this year, Google made substantial changes to the Google Grants program. Google Grants is essentially a “free” version of AdWords offered to select non-profit organizations with 501(c)(3) status. In late January, Google enacted a change that allowed Google Grant…
Google AdWords team is about to launch a host of new features with an updated called “Enhanced Campaigns”. What this really means for current AdWords campaigns is that some current features will be “sunseting” while some fun new targeting options…
Google Grants is a program charitable organizations can take advantage of to serve ads via a limited version of AdWords, free of charge. The Grants program is open to approved charitable organizations with 501(c)(3) status in the US, although charitable…
A question we often get from clients is whether meta tags really still matter in SEO. (The people who ask this heard a pernicious and never ending rumor that Google and other search engines ignore meta tags.) My answer to…
The structure of a paid search campaign has a big impact on performance. One of the most important aspects of campaign structure is the use of tightly themed keyword AdGroups. Creating several tightly themed groups of related keyword variations allows…
If you have had a Birthday in the past five years and are on Facebook, you know your Facebook wall/timeline will be streaming with quick “happy birthday” and “have a great day” messages from friends. Based on my own observations…
At the beginning of the summer, Google announced a new targeting setting called “Flexible Reach” for the Display Network. While this update was implemented at the end of June, it may have slipped past some people’s attention. The new Flexible…
Google has rolled out a new feature which was referenced in mid-August by many sources by being Google’s next step in their quest for global knowledge. The feature which is shown below seems to be an addition to their Knowledge…
