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Mystery Solved?: AdWords Quality Score provides new insights

by Michael Orlinski April 25, 2012

There is one less mystery in the world of Paid Search today, thanks to Google AdWords providing additional insight about the elusive Quality Score (QS) metric. Quality Score as defined by Google is: “An estimate of how relevant your ads,…

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Let’s Get Geographical: 3 New Geographic and Location Functionalities in AdWords

by srose April 20, 2012

More than 20 % of searches on Google are related to location. On mobile, 88% of people searching for local information take action within a day. Did those numbers catch your attention? I certainly hope so. If more than one…

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Importance of Diversified Link Building

by Commander Riker March 27, 2012

Portfolios are always better than one single source, no matter what application. Same goes for SEO and the importance of getting links to your site. There are the heavy hitting .gov and .edu authoritative domains that we all treasure and…

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Questioning Success – The Importance of Understanding “What Went Right”

by Ty Velde March 19, 2012

In a world where we spend countless hours studying “what went wrong” and look for ways ensure we do not repeat the mistakes that got us into that particularly situation, it’s key that we look to study success or “what went right” with equal vigor.

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Auto Manufacturers Accelerating Mobile Search Efforts

by Shane Kelly March 14, 2012

Mobile search activity is on the rise across all search categories. The automotive sector is responding to the mobile traffic trends by rolling out robust mobile sites and mobile-specific paid search campaigns. While all of the manufacturers appear to be…

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A New Look for Google Sitelinks

by Julie Vera March 12, 2012

How often do you pay attention to paid search ads in the Google search engine results page? Sometimes? Never? It’s likely that you’ve run into PPC advertising at some point. In a recent update, you may have noticed that certain…

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Newsletter Sponsorships: Always a Bridesmaid, Never a Bride

by Bianca Garcia January 31, 2012

Newsletter sponsorships never get enough attention. What comes to your mind when you hear the term Online Media? Banner ads, right? Banner ads or display ads are synonymous with online media campaigns, but did you know that online media is…

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Overdrive Interactive one of MITX Finalists of 2011

by Sarah Mitus October 28, 2011

Overdrive has been selected as a finalist for FOUR awards from The Massachusetts Innovation & Technology Exchange (MITX). MITX, the professional association for the Internet business and marketing industry, announced the finalists for the 16th Annual MITX Interactive Awards today. Since…

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