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Google Releases 2022 Search Spam Update

by Emma Ceplinskas October 26, 2022

On October 19, 2022, Google announced plans to roll out a global spam update to Google Search that will affect all languages. The official Google list of announced updates predicted the rollout would take about two weeks. However, by October 21,…

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TikTok Rivals Google for Search Engine Dominance Among Gen Z

by Emma Ceplinskas October 14, 2022

For decades, Google has dominated digital search. However, Generation Z (those born between 1997 and 2012) is ushering in a new competitor, TikTok. The highly visual and personalized discovery tools on TikTok have prompted using the video-sharing platform as a…

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Boston SEO

What CMOs Need to Know About Google’s “Helpful Content” Update

by Emma Ceplinskas September 9, 2022

To better provide people with original and valuable information, Google Search has launched its search algorithm’s “Helpful Content” update. This site-wide update signals a shift in content creation and ranking priorities from a search engine-first to a people-first approach. Keep…

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Analytics

Google Delays Sunsetting Cookies to 2024

by Christina Lata August 2, 2022

Since the announcement of The Privacy Sandboxin 2019, the digital marketing world has been preparing for the “cookie apocalypse” and how to move forward without Google’s third-party data. For those who may not be aware, The Privacy Sandbox is a…

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7 Patterns of Google Title Rewriting and How To Deal With It

by Shao Chieh Lo March 25, 2022

In August 2021, Google conducted a core update allowing it to rewrite page titles to benefit online users. In fact, Google has been rewriting titles before displaying them on the SERP since 2012. It now rewrites title tags by combining…

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Boston SEO

Overdrive Releases the 2022 Search Marketing Map

by Margaret Siebert March 2, 2022

Search marketing is fundamental to increasing a brand’s online presence, whether paid ads or keyword-saturated action pages. It allows companies to achieve the coveted front page of search engines. However, the search marketing sphere is constantly evolving, and algorithms are…

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Account Based Marketing

Overdrive Launches the Ultimate Demand Gen RFP

by Monamie Bir December 8, 2021

Your guide to finding the right marketing agency! Overdrive created this sample Demand Gen RFP based on years of receiving and replying to Demand Gen and ABM RFPs from some of the world’s most successful tech B2B companies. Hiring the…

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Amazon SEO FAQs

by Jeff Selig September 5, 2021

Amazon Platform Management Overdrives Amazon Platform Management strategies include product feeds, paid media (Amazon PPC), and earned media (Amazon SEO). The main tasks of Amazon’s marketing services are to implement strategies for listing content, product keyword optimization, images, and videos….

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