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Driving Forward > Digital Marketing Blog

Congratulations, Overdrive!

by Andrew Abrahams April 27, 2011

Congratulations to all of our team members in winning 14 NEDMA awards in 9 categories in the 30th Annual NEDMA Awards for Creative Excellence! Winning this many awards is a tremendous accomplishment and really shows both the depth of our expertise and diversity…

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Google +1 Button

by Andrew Abrahams April 1, 2011

There has been a lot of buzz about Google’s new button +1. As a follow up to our recent post, we have put together an easy to understand guide explaining what +1 can do for you and for your business….

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Advertising

Where Do Your Leads Come From? Attribution Models Paint a Clearer Picture for Online Marketers

by Melissa Bazillion March 31, 2011

Virgin Atlantic and Del Monte recently announced major changes in how they measure online media – from search to social to display. Last-click to conversion is not the end all and marketers are looking across channels for answers. Traditional metrics…

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Analytics

Personalize Your Google Search Results

by Andrew Abrahams March 10, 2011

There comes a time in every person’s life when they need to Google something. I, for one, do this multiple times a day. Whether its researching new industry trends, finding official statistics on products and services, or catching up on…

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Mobile

Your Picture is Worth a Thousand Search Results

by Andrew Abrahams February 25, 2011

It has been an ongoing affair between Google and image recognition. Recently in Europe, the search giant published its facial recognition patent, suggesting that social network photos could be used to provide deeper information on each person that appears within…

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