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Google Announces Real-Time Search

by Andrew Abrahams December 8, 2009

Google recently released its real-time search option, online and for iPhone and Android smart phone devices, enabling users to receive search results as they happen. How does it work? When users enter a search term, results are automatically updated from…

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Taking Advantage of External Links?

by Russ Ain December 1, 2009

We know you’re always working on your SEO. Optimizing the title tags and creating new content for search engines to crawl. Of course you’re doing all that. But, are you also working on increasing the number of links to your…

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Expanding Your Reach on the Google Content Network

by Shane Kelly October 7, 2009

The Google Content Network is a great place to expand upon standard paid search campaigns, especially if your campaigns are utilizing low frequency terms or promoting a niche product or service. When search campaigns approach 100% impression share, the average…

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No Bling for Bing

by David Gibson October 2, 2009

Looks like all the hype hasn’t translated into market share for Microsoft’s “decision engine” Bing. After an initial bump in usage, Bing’s market share is now 3.39%, according to the latest figures from a NetApplications survey. Meanwhile, StatCounter says that…

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ClickZ

Planning The Buy: Seven Value-Add Ad Placements to Consider

by Harry Gold September 15, 2009

When developing an online media plan, don’t overlook value-added ad placements, such as text-based newsletter ads and advertorials. These placements aren’t always popular ideas, but they represent an opportunity to add performance octane to a proposal full of expensive premium…

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What is this Bing thing?

by Andrew Abrahams June 3, 2009

Bing is Microsoft’s newest search engine, which took the place of Live.com early Monday morning (Live.com now redirects to Bing). The video introducing Bing insists it is “not just a search engine. It’s a decision engine.” This rebranding positions it…

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Branding

Google AdWords Trademark Policy Change Goes Into Effect Next Week!

by Meryl Pinette May 29, 2009

If you’re an agency, you’re likely aware of the major Google AdWords trademark policy change that will be going into effect beginning June 4th-15th. This change will significantly impact the control we’re able to have over our client’s brand names…

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