Josh Hamilton of the Texas Rangers put on a spectacle during the 2008 MLB Home Run Derby as he hit a single round record 28 home runs in the first round of the contest. I am not quite sure how…
According to a study by WPP’s Group M, interactive media’s share of worldwide advertising expenditures is expected to hit 15% in 2009, up from only 6% four years ago. This comes as traditional media’s share of ad spend continues to…
Well folks, it’s official! On Thursday, Yahoo officially stated that under a new pact with Google it will display “some” ads sold by its rival. The deal is expected to generate an additional $800 million in annual revenue for Yahoo,…
Things change fast in the world of interactive marketing, so it is a good idea for most interactive professionals to subscribe to industry email newsletters in order to keep on top of the latest research, trends and best practices. As…
For the first part of this series, please see Supplementing Social Media Marketing is Crucial to Success (Part 1.) In order to maximize return on any social media investment, it is critical to supplement the social campaign with alternative forms…
Much has been said about Paid Search and its effectiveness as a direct marketing medium. It’s targeted, cost effective and generates tremendous results. However, an often overlooked aspect of Paid Search is its effectiveness as a complimentary medium to other…
The Internet ad market last year grew 26%, surpassing both radio and cable TV, to reach $21.2 billion, according to the annual online ad spending report from IAB and PricewaterhouseCoopers. Search advertising accounted for 41% of the total spend, with…
Yahoo! India recently launched Glue Pages Beta, a new search experience that collates and integrates information from across the Web onto one enhanced visual results page. Glue Pages run across searches for select terms in categories such as health, sports,…
