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DIY Online Display Advertising – Expanding the Playing Field for Online Media

by Ty Velde May 11, 2008

The online advertising market is growing. We’ve all seen the stats. We’ve all see the projections. Yes, advertisers did spend $21.4 Billion in 2007, and by 2011 this number is expected to grow to $42 Billion. (Source: eMarketer) So, what…

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Paid and Natural Search – Complimentary Mediums

by Ty Velde May 5, 2008

I was recently asked the following question by a client: “If we are appearing in the Natural Search Engine Results, why should we we also be paying to appear in the Paid Search results for the same term?” In short,…

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Yahoogle! –

by Ty Velde May 5, 2008

A New Way to Define the Online Marketing Landscape…according to Microsoft. Yahoogle (Ya-hoo-gle) n. 1. An arrangement between Google and Yahoo! that would involve or lead to the outsourcing to Google of key paid Internet search terms offered by Yahoo!…

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Media

Look Out – Here Comes Yahoogle!

by Ty Velde May 5, 2008

Well folks, if you have not already heard the news, Microsoft has withdrawn its offer to acquire Yahoo!. Despite having raised its offer by $5 Billion, from $29/Share to $33/Share, Yahoo! still walked away from the deal unless Microsoft would…

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Universal Search Gives Small Businesses Visibility

by Shane Kelly April 29, 2008

There are new opportunities for small business to gain valuable online exposure as Google expands universal search results (the insertion of multimedia content within the search results pages including maps, videos, images, PDF files etc…). Now, small business can get…

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Keyword Search and Beyond?

by Harry Gold April 28, 2008

According to the slide (pictured below) by Nova Spivack, CEO and founder of semantic Web startup Radar Networks, keyword search is diminishing in favor of new Web search functions, including social search, tagging and semantic search, among others. It remains…

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80% of Web Search Queries are Informational

by Harry Gold April 10, 2008

A recent Penn State study found that most Web search queries can be classified into one of three categories: informational, navigational or transactional. According to PSU, “Informational searching involves looking for a specific fact or topic, navigational searching seeks to…

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Online Marketing Tactics Used by Companies Worldwide

by Harry Gold April 8, 2008

*Note: Respondents are marketing executives. *Blogs, online games, social networks, virtual worlds, widgets and wikis.Source: B to B magazine

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