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Best* Performing Online Advertising Tactics According to U.S. Online Marketers

by Harry Gold April 8, 2008

Note: *Great ROI, outperforms other tactics;**ad:tech attendeesSource: eMarketer

Google Universal Search

by Harry Gold April 8, 2008

According to a recent iProspect study, more people click on News items within blended search results than after conducting a specific News search; and News items overall experience the most clicks within blended search results, over image and video. Image…

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Database Driven Website Have Duplicate Content? Here’s A Workaround

by Andrew Abrahams April 3, 2008

Sometimes despite the best efforts of webmasters, database driven sites fall prey to duplicate content issues. One of the more common ways duplicate content can occur on database powered sites happens when more than one URL results in the dynamic…

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WordPress SEO Plugins and Other Quick Blog Tips

by Andrew Abrahams April 3, 2008

If you are going to use WordPress as your blog platform, here are a few plugins I would recommend for SEO: AllinOne SEO Pack – use this plugins to quickly insert the Meta description tag and Meta keyword tag into…

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Using Meta Search to Make Intelligent Travel Choices

by David Gibson March 28, 2008

Everyone who has ever spent any time traveling for business or for pleasure has an airline horror story: “They lost my luggage and I had to buy all new stuff when I got to the hotel!” ‘We sat on the…

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More Reasons to Integrate Offline with Online Advertising

by Harry Gold March 7, 2008

Want to influence more consumers? According to an analysis by MarketingCharts of BIGresearch’s Simultaneous Media Survey (SIM 11), “Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or…

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Google Subscribed Links Offers Powerful Branding Opportunity in Search Results

by Andrew Abrahams March 3, 2008

There are a few things constant about Google – frequent acquisitions of cool companies, an increasing stock price, and an ever expanding catalog of products. Google Subscribed Links, the latest tool to roll off the Google widget assembly line, allows…

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Landing Page Conversion Components

by Harry Gold February 21, 2008

So we have a client who has been struggling internally to get their landing page structure launched despite our guidance. The problem is there are dozens of teams and product managers and project managers in the mix and it is…

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