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6 Google Analytics KPIs CMOs Should Track

by Jessica O'Brien April 27, 2021

As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with many digital marketing KPIs and metrics; however, you need to break through the clutter and understand the six crucial Google Analytics KPIs you need to…

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Account Based Marketing

Overdrive Introduces Salesforce and MarTech Consulting Service

by Monamie Bir March 19, 2021

Let our team of MarTech consultants help with your marketing success! Overdrive Interactive recently launched a new Salesforce and MarTech Consulting service to help enterprise-level companies utilize their powerful MarTech stack. This Admin On-Demand MarTech service is designed to…

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Analytics

Spam Bot Traffic in Google Analytics

by nick holt February 3, 2021

On January 31, Google Analytics accounts were hit with a large spike classified as a “landing page” (coming from Google) from one of these four referrals: /bottraffic.live /trafficbot.life /bot-traffic.xyz /bot-traffic.icu Although Google’s anti-spam team fixed the initial spike on January…

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COVID-19: Healthcare Trending Keywords

by Dan Geller June 5, 2020

The COVID-19 situation has led to widespread changes throughout the digital space. New trends have been seen in the way consumers and businesses are now behaving and searching. We often see these new behavioral patterns appear in specific categories and…

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COVID-19: Consumer Trending Keywords

by Dan Geller June 1, 2020

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COVID-19: B2B Tech Trending Keywords

by Dan Geller May 19, 2020

The COVID-19 situation has led to widespread changes throughout the digital space. New trends have been seen in the way businesses and consumers are now behaving and searching. We often see these new behavioral patterns appear in specific categories and…

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Why Companies Still Need SEO During Covid-19

by nick holt May 14, 2020

As most of the global workforce goes remote in 2020, businesses and budgets are changing due to a decrease or increase in site traffic. Since this pandemic is new for marketers and organizations, there isn’t exactly a marketing blueprint but…

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Boston SEO

Google’s May 2020 Core Update

by Arthur Molinar May 8, 2020

Google’s Core Update Announcement On May 4th, Google’s public liaison of search, Danny Sullivan, tweeted that users could expect a broad core algorithm update that would be rolling out worldwide to Google’s network of data centers over a series of…

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