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Is Google’s Universal Search Designed to Improve the Experience of the User or Stockholder?

by Shane Kelly February 12, 2008

More Relevant Results? Maybe More Google Revenues? Likely As Google continues to roll out expanded universal search listings, it will become increasingly difficult to achieve and maintain a strong natural search presence. The new search results will “incorporate information from…

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PPC Marketing and the Customer Lifecycle

by Shane Kelly February 12, 2008

Media costs for PPC marketing campaigns are on the rise as the volume of advertisers and competition for clicks continues to swell. How can PPC managers cope with increasing costs in conversion-based PPC campaigns? One way to limit the impact…

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Advertising

Strongest Media Buys

by Harry Gold February 8, 2008

Source: Datran Media, January 2008

Search Growth in 2007

by Harry Gold February 7, 2008

In 2007, searches in the five core search engines increased by 15 percent to 9.6 billion searches. According to MediaPost, “More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for…

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Average Search CPC Data by Category

by Harry Gold February 2, 2008

A look at the average cost-per-click in search by vertical in the U.S. for December 2007 and January 2008. Source: Efficient Frontier

Google Testing Demographic Bidding

by Harry Gold January 29, 2008

So I got an interesting email from Google. They have now added demographic targeting and are inviting people to try it out. Google describes it like this:Demographic bidding is a way to help your ads reach audiences of a certain…

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Benefit Driven Ad Copy and Landing Pages are Truly Silver Bullets When Used for PPC

by Harry Gold January 23, 2008

Sometimes I like to post emails I send to clients explain certain best practices so here is one: Hello XXXX (of course I cannot divulge who they are), I know that this info has been presented to you guys in…

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