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SEO for Video Series: Don’t Use 3rd Party Video, Here’s Why

by Victoria Spero February 17, 2020

Overdrive Interactive takes pride in the fact that our team is made up of digital marketing experts. With that, we have an opportunity to share the knowledge of our experts with those who may be seeking to educate themselves or…

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Boston SEO

Overdrive Releases The 2020 Search Marketing Map

by Victoria Spero January 14, 2020

Search marketing is an essential digital marketing component that continues to evolve every year. As marketers, it’s clear that increasing your contents’ visibility and having it rank highly in the search engine results pages (SERPs) is important. Luckily, we have…

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Boston SEO

6 Google Analytics KPIs CMOs Should Track

by nick holt August 1, 2019

As a CMO, you will receive daily, weekly, or monthly reports from your marketing teams with a lot of KPIs and metrics; however, you need to break through the clutter and understand the 6 important Google Analytics KPIs you need…

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Analytics

3 SEO Metrics for CMOs

by Seth Richtsmeier June 28, 2019

Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate…

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The June 2019 Google Core Update

by Seth Richtsmeier June 12, 2019

The good, the bad, the ugly about Google’s latest core algorithm update. On June 2nd, Google’s public liaison of search, Danny Sullivan, tweeted that users could expect a broad core algorithm update that would be rolling out to various data…

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Boston SEO

How to Add Authority to Content using Subject Matter Experts

by Aybars Gungor May 8, 2019

Authorship to Authority Our VP of Earned Media and Analytics, Jeff Selig, recently partnered with BrightEdge to discuss the importance of leveraging subject matter experts into your content to build authority and rank in the search engines. Check Out the…

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Overdrive Releases 2019 Search Marketing Map

by Jessica O'Brien January 23, 2019

Success in marketing today means having your head around search marketing and knowing the top sites, tools, and resources. The world of search is ever-changing, so we’ve released an updated version of our Search Marketing Map to compile all the…

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YouTube SEO Guide

by nick holt October 4, 2018

YouTube is the world’s second-largest search engine, a driver of online culture, and one of the easiest and fastest channels to internet fame. In addition to improving brand awareness, YouTube videos can show up in organic search results for both…

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