Overdrive is pleased to announce that we have won nine awards at the 2015 W3 Awards. These awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives. The…
If you follow NPR on Twitter you may have been seeing yellow this morning, and not just because it’s the first day of fall. NPR’s traditional red/black/blue avatar has been replaced by the Snapchat ghost with the familiar logo nestled in the…
As social media becomes less of an afterthought among brands and more of an essential ingredient in the marketing mix, it is increasingly difficult to stand out on these online channels. There is only so much attention from consumers and…
At a town hall Q&A with Mark Zuckerberg yesterday, Facebook announced that they are building an “Empathy” button. An alternative to the omnipresent thumbs-up “Like” has been one of the top requests since the feature was introduced in 2009. The…
Snapchat isn’t just for selfie-crazed millennials anymore. Hot on the heels of Facebook and Twitter, it is currently the third most popular social media platform. Not surprisingly, brands are now exploring the app as a way to combat clutter and…
Most of us have very specific emotional connections to Star Wars as an iconic part of our youth. In the 38 years since that first film appeared, conceived in an imagination that felt at the time to be from a galaxy…
In an announcement today, Instagram said it would support not only square posts, but those that are formatted as either portrait or landscape as well. To choose an orientation other than square, all you need to do is tap the…
When I give presentations on social media, I often refer to Dale Carnegie’s How to Win Friends and Influence People. After all, so much about social media is about building strong relationships with others. And that’s what Dale preached as…