Social Media Archives

Driving Forward > Digital Marketing Blog

Breaking Down Super Bowl LVII’s Commercial Wins and Whiffs

by Emma Ceplinskas February 16, 2023

Every year, audiences look forward to the Super Bowl for the big game, halftime show, and the new and exciting batch of commercials. To include the good, the bad, and the “what did I just watch?” we’re breaking down Super…

Read the full article

Advertising

What is Conversion-Oriented Creative?

by Monamie Bir October 14, 2022

At Overdrive, when it comes to creativity, we believe in one philosophy—your creativity should be driving conversions. Creative should not only look good but also maximize your target’s need to engage. See Overdrive CEO Harry J. Gold explain…

Read the full article

TikTok Rivals Google for Search Engine Dominance Among Gen Z

by Emma Ceplinskas October 14, 2022

For decades, Google has dominated digital search. However, Generation Z (those born between 1997 and 2012) is ushering in a new competitor, TikTok. The highly visual and personalized discovery tools on TikTok have prompted using the video-sharing platform as a…

Read the full article

Marketing

How to Make the LinkedIn Algorithm Work for You

by Emma Ceplinskas June 3, 2022

The leading platform for professional networking, LinkedIn functions as the ideal space for brands to build awareness and relationships with industry leaders and potential customers. Boost your B2B social media marketing efforts by following these tips for making the LinkedIn…

Read the full article

Social Media

Russia-Ukraine Crisis Dubbed “First TikTok War”

by Emma Ceplinskas March 25, 2022

As Russia continues its siege of Ukraine, social media has proven a lethal weapon in this international crisis. Ukrainians and other opponents of Russia have flocked to platforms like TikTok to document the ongoing invasion. As a result, the current…

Read the full article

Marketing

Overdrive Releases The 2022 Social Media Map

by Margaret Siebert February 9, 2022

Marked by another year of work-from-home, the heavy reliance on digital mediums has continued and once again impacted the world of social media. With this trend expected to continue, maintaining a robust Social Media Strategy will be equally important in…

Read the full article

Newer Posts Older Posts