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Driving Forward > Digital Marketing Blog

Overdrive Launches the Ultimate Demand Gen RFP

by Monamie Bir December 8, 2021

Your guide to finding the right marketing agency! Overdrive created this sample Demand Gen RFP based on years of receiving and replying to Demand Gen and ABM RFPs from some of the world’s most successful tech B2B companies. Hiring the…

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Social Media

5 Black Friday Social Media Strategies

by Emma Ceplinskas November 22, 2021

Fall leaves and cooler days are tell-tale signs that the best retail day of the year is around the corner—Black Friday! Around the world, Black Friday is a day of deals and discounts, kicking off the holiday shopping season. So,…

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Artificial Intelligence

10 Major Takeaways From the Facebook Connect Keynote

by Emma Ceplinskas November 9, 2021

On October 21, 2021, fans and marketers worldwide gathered for the eighth annual Facebook Connect conference. This one-day virtual event features the best and brightest on Facebook’s development team to share new advancements for the company and its expansion into augmented…

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Boston SEO

Tips on How to Improve Your Rank in Social Search

by Emma Ceplinskas October 26, 2021

From dancing to “Savage” by Megan Thee Stallion to repurposing iconic audio bits from the Kardashians, viral TikTok, and Instagram, videos are endlessly viewed, discussed, and shared. Whether we’re sending them to friends, remixing popular videos, or rewatching them in…

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Social Media

Facebook’s 6-Hour Outage and the Social Response

by Christina Lata October 5, 2021

The interconnectivity of communities and dependence on social media became glaringly apparent on October 4, 2021, when the Facebook Family of Apps abruptly went offline worldwide. Within minutes, users turned to Google, Twitter, and other online resources to determine if…

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Account Based Marketing

Overdrive Introduces Salesforce and MarTech Consulting Service

by Monamie Bir March 19, 2021

Let our team of MarTech consultants help with your marketing success! Overdrive Interactive recently launched a new Salesforce and MarTech Consulting service to help enterprise-level companies utilize their powerful MarTech stack. This Admin On-Demand MarTech service is designed to…

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Lead Generation

Get Users to Take Action with LinkedIn Lead Generation Forms

by Alyssa Carino July 13, 2020

Lead Generation Forms are one of LinkedIn’s many features that help to simplify user engagement with ads. The overarching goal of lead generation forms is to increase mobile and desktop conversion rates by adding CTAs on your ads, making it…

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