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Driving Forward > Digital Marketing Blog

Meta Content Policy Update: Analysis & Strategic Response

by Hailey Burnham January 16, 2025

Event Overview Meta announced significant changes to its content moderation policies across Facebook, Instagram, and Threads on January 7, 2025. The key change involves transitioning from third-party fact-checking to a Community Notes model in the US, similar to X’s (formerly…

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Advertising

The Rise of the AI Crawler and Optimizing for Their Future Impact

by Jeff Selig January 16, 2025

In the ever-evolving landscape of digital technology, a quiet revolution is taking place: the emergence of AI-powered web crawlers. These sophisticated tools are fundamentally changing how information is discovered, indexed, and delivered across the internet, marking a significant departure from…

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Marketing

Overdrive Releases the 2023 Artificial Intelligence Marketing Map

by Emma Ceplinskas May 3, 2023

Artificial intelligence (AI) will be a hot topic in marketing in 2023. Therefore, staying up to date on the latest AI technologies will be essential for marketers to improve the overall customer journey. Overdrive has updated the 2023 Artificial Intelligence…

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Account Based Marketing

Overdrive Launches the Ultimate Demand Gen RFP

by Monamie Bir December 8, 2021

Your guide to finding the right marketing agency! Overdrive created this sample Demand Gen RFP based on years of receiving and replying to Demand Gen and ABM RFPs from some of the world’s most successful tech B2B companies. Hiring the…

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Artificial Intelligence

10 Major Takeaways From the Facebook Connect Keynote

by Emma Ceplinskas November 9, 2021

On October 21, 2021, fans and marketers worldwide gathered for the eighth annual Facebook Connect conference. This one-day virtual event features the best and brightest on Facebook’s development team to share new advancements for the company and its expansion into augmented…

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Account Based Marketing

Overdrive Introduces Salesforce and MarTech Consulting Service

by Monamie Bir March 19, 2021

Let our team of MarTech consultants help with your marketing success! Overdrive Interactive recently launched a new Salesforce and MarTech Consulting service to help enterprise-level companies utilize their powerful MarTech stack. This Admin On-Demand MarTech service is designed to…

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Account Based Marketing

Live Webinar: Crafting the Demand Gen Customer Journey

by Monamie Bir March 5, 2021

LIVE Webinar on Crafting the Demand Gen Customer Journey On Thursday, March 25th, 2021, at 2:00 p.m. EST, join Overdrive CEO, Harry J. Gold, for a live, FREE Webinar to learn how you and your team can create demand…

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Account Based Marketing

Overdrive Launches the Ultimate Demand Gen Ops. Map

by Monamie Bir December 4, 2020

Explore the skills and technology you need to build the ultimate demand gen ops team! The variety of skills you need to run a competitive organization grows by the day and no organization or team has every capability they need…

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