Technology Archives

Driving Forward > Digital Marketing Blog

Potholes in Boston? There’s an App for That.

by Shane Kelly January 18, 2010

The City of Boston recently released a new iPhone application, “Citizens Connect” (iTunes link), that allows residents to report issues about the physical state of the city. The app is part of a bigger initiative to foster “Citizen-to-City” communications; all…

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Mobile

US Child Mobile Ownership Up in 2009

by Andrew Abrahams January 12, 2010

When did you receive your first cell phone? Studies show that in 2009, there was an increase in children ages six to 11 who owned a mobile phone. About 36% of children in the age 10-11 bracket owned a cell…

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Mobile

Android Users vs. Apple Users

by Andrew Abrahams December 28, 2009

A study by comScore and Compete demonstrates similar usage patterns between Android smartphone users and Apple iPhone users. The percentage gap between both smartphone brands among users who consume mobile media is small, with 94% of Apple users and 92%…

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Marketing

Digital Point-of-Sale Media Influences Consumers

by Andrew Abrahams December 8, 2009

A number of in-store factors influence US consumers when making consumer packaged goods (CPG) purchasing decisions. Thirty-nine percent are influenced by shopper loyalty programs and 34% are influenced by flyers; however, digital point-of sale media has a major impact on…

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Taking Advantage of External Links?

by Russ Ain December 1, 2009

We know you’re always working on your SEO. Optimizing the title tags and creating new content for search engines to crawl. Of course you’re doing all that. But, are you also working on increasing the number of links to your…

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Advertising

For Those Looking to Save Money Traveling, Online is the First Stop

by Andrew Abrahams November 10, 2009

For those traveling this year, one of the biggest concerns is saving money. At least 52% of people in an About.com survey do not plan to even travel this year. Of those who do decide to travel, 46% are searching…

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No Bling for Bing

by David Gibson October 2, 2009

Looks like all the hype hasn’t translated into market share for Microsoft’s “decision engine” Bing. After an initial bump in usage, Bing’s market share is now 3.39%, according to the latest figures from a NetApplications survey. Meanwhile, StatCounter says that…

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