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Artificial Intelligence Marketing Map 2018

Overdrive Interactive Releases New 2018 Artificial Intelligence Marketing Map

by arine fereshetian January 3, 2018

Without even knowing it, artificial intelligence is impacting our day-to-day lives. To say that it’s changing the way we operate across all aspects of business is only an understatement. By 2025, the artificial intelligence market will surpass $100 billion. This…

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Marketing

CMOs, Rule Your Marketing Technology Stack

by arine fereshetian December 19, 2017

By 2018, the CMO will spend more on technology than the CIO. In order to execute your brand’s marketing strategy, you need to think like a Marketing Engineer, considering the full array of technologies that impact your customer’s user journey and help form their digital experience…

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Event

Overdrive to Sponsor 8th Annual NEDMA Marketing Technology Summit

by Jessica O'Brien November 21, 2017

Save 50% with this registration link. To be a great marketer today you need to understand the technologies that are behind your marketing programs. You have to become a marketing engineer. We’re proud to once again sponsor the New England Marketing…

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Advertising

Future of Search and AI Presentation: Fall 2017 MoNage Conference

by Jeff Selig October 30, 2017

Overdrive was honored to be chosen as a speaker on the Future of Search and AI for the Fall 2017 MoNage conference held here in Boston. The Fall 2017 MoNage conference took place Oct 24-26, 2017 at the Boston Public Library, and…

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Branding

Simple Twitter Tips for B2B CMOs

by Cameron Smith June 19, 2017

Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their…

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Advertising

2017 CMOs Predictions Using AI, VR, and IoT for Marketing

by Jeff Selig December 9, 2016

Artificial Intelligence Creates New Marketing Categories Chris Golec, Founder & CEO, Demandbase In 2017, AI will allow marketers to create highly customized and personal ads in real-time specific to buyer’s interests using personas developed through social profiles (https://www.crystalknows.com) and their digital footprint….

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Marketing

A ‘Live.ly’ new app!

by Sharvi Mewada July 20, 2016

Do you love Facebook Live and Periscope? Well, get your phones ready – there’s a new kid on the block, and it’s growing fast! Meet Live.ly, the live streaming platform of Musical.ly. Initially only available for stars and celebrities, Live.ly…

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Google Speed Test Tool – Grading the Top 10 Sites

by Ian Cappelletti July 7, 2016

By Aaron Rothbard & Ian Cappelletti The launching of Google’s most recent website measuring tool, the Mobile Website Speed Testing tool, now allows businesses and website owners to see how their sites rank in terms of mobile-friendliness, desktop speed, and…

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