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Driving Forward > Digital Marketing Blog

Emoji 101

by Edwina De Abreu October 14, 2015

Last week we discussed the recent release of Facebook’s “Empathy” button, which turned out to be six emoji-based buttons called “Reactions”, and what the general response has been. These Reactions will give users more options to express their opinions on…

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Google Rolls Out “Buy Button” to Make Mobile Transactions Easier

by Alex Schroeder August 5, 2015

There’s no question that smartphones and mobile technology play a huge role in our daily lives, whether it be browsing the app store or surfing social media. From 2013 to 2014 alone, mobile internet usage increased by 67 percent. Thanks…

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Analytics

Tracking Social ROI with SocialEye: Updated Guide Released!

by Jessie Burke June 4, 2015

Overdrive Interactive has re-released our Tracking Social ROI whitepaper, a guide that presents and discusses over 25 real life social media metrics that marketers can use to both optimize their social media marketing and track its ROI. This whitepaper shows actual dashboard…

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Search in 2014: A Year in Review

by Carolyn Berk December 29, 2014

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes…

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Marketing

Apple’s Marketing Reflection on the iPhones 6 and 6 Plus

by Caroline Ryan October 1, 2014

On September 19th, longtime fanatics of Macintosh waited in line for hours just to be one of the first recipients of Apple’s newest iPhones—the iPhone 6 and iPhone 6 Plus. Apple followers have been spreading rumors about the phones for weeks—even…

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Mobile

3 Reasons Why Google’s Acquisition of Green Throttle Matters

by Erik Connolly March 20, 2014

Google recently acquired multiple assets from Green Throttle Games. The terms of the deal have yet to be disclosed, but co-founders Matt Crowley and Karl Townsend have joined the Google team. The third co-founder, Charles Huang, who is best known…

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