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Tracking Social ROI with SocialEye: Updated Guide Released!

by Jessie Burke June 4, 2015

Overdrive Interactive has re-released our Tracking Social ROI whitepaper, a guide that presents and discusses over 25 real life social media metrics that marketers can use to both optimize their social media marketing and track its ROI. This whitepaper shows actual dashboard…

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Advertising

Search in 2014: A Year in Review

by Carolyn Berk December 29, 2014

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes…

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Marketing

Apple’s Marketing Reflection on the iPhones 6 and 6 Plus

by Caroline Ryan October 1, 2014

On September 19th, longtime fanatics of Macintosh waited in line for hours just to be one of the first recipients of Apple’s newest iPhones—the iPhone 6 and iPhone 6 Plus. Apple followers have been spreading rumors about the phones for weeks—even…

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Mobile

3 Reasons Why Google’s Acquisition of Green Throttle Matters

by Erik Connolly March 20, 2014

Google recently acquired multiple assets from Green Throttle Games. The terms of the deal have yet to be disclosed, but co-founders Matt Crowley and Karl Townsend have joined the Google team. The third co-founder, Charles Huang, who is best known…

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Five Google Chrome Extensions I Use Daily

by Gregory Moore March 3, 2014

If you’re anything like me, you realize that there is only so much time you can spend each day whittling away at your ever-growing to-do list. Anything I can do to help myself shave even a few minutes off of…

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Advertising

Upcoming ‘Second Screen’ Ad Formats to Target Based on Keywords Spoken on TV

by Shane Kelly January 14, 2014

The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.

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