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Driving Forward > Digital Marketing Blog

Simplifying Digital Trust: Understanding C2PA Content Credentials

by Greg Kellerman October 4, 2024

With the prevelance of large language models, where the manipulation of media is increasingly sophisticated and pervasive, establishing the authenticity of digital content has become a hot topic. The Coalition for Content Provenance and Authenticity (C2PA) is at the forefront…

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Development

Are Your PageSpeed Recommendations Not Getting Implemented? One Thing You Can Do.

by Patrick St.Onge September 26, 2024

Ensuring web applications perform efficiently is crucial for a good user experience. One key technology that helps developers achieve smoother and faster web experiences is Web Workers. Let’s explore what they are, what they require, and how you can set…

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Content Marketing

The Importance of Accessibility Online and in Digital Marketing

by Jessica O'Brien September 16, 2024

Accessibility is considered a crucial function of UX (user experience), focused on ensuring that a website and other digital materials are accessible to all populations regardless of their abilities. It’s important that every member of your audience can consume and…

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Business Intelligence

The Guide to Business Information Pipelines

by Greg Kellerman September 4, 2024

In today’s competitive business landscape, leveraging data to understand and respond to customer needs is paramount. This is where a customer-centric business information pipeline comes into play. By harnessing advanced tools like Power BI, Looker Studio, and Google Cloud Platform,…

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Development

Why Build your Website with WordPress?

by Patrick St.Onge August 2, 2024

WordPress is a robust open-source content management system (CMS) that powers half of all websites on the internet today. Launched initially as a simple blogging platform, WordPress has evolved over the years into a versatile tool that can be used…

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Advertising

National vs. Localized Landing Pages

by Harry Gold September 6, 2023

We often ask, “Should we have a localized or one national landing page?” The answer is more complex regarding a straight local or national landing page strategy. Often, it’s a mix of both. It’s about testing and seeing what works…

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Branding

Why is it Important to Have Unified Creative Across Digital Marketing Efforts?

by Brienne Swanson March 20, 2023

Creative cohesion can help brands become more recognizable and build trust with their audience. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, discuss the benefits of unified creativity. Video Transcript You have two sodas in front of you. One is…

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Awards

Overdrive Wins 2022 WebAwards

by Emma Ceplinskas October 7, 2022

We’re pleased to announce that Overdrive has received the Web Marketing Association’s WebAward Competition’s Best Medical and Medical Equipment Website for Embr Labs. I want to extend a huge congratulations to our client, Embr Labs, and the Overdrive team members for…

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